Building a business intelligence strategy is the foundation to curating a highly effective data-driven organization. A well-crafted strategy will ensure that you have the proper tools and processes in place to handle some of the toughest data challenges and deliver...
Are you tracking the results of your marketing campaigns? Do you know which campaigns are converting, which ones aren’t, or which campaigns your customers are coming from? If you can’t answer these questions, you’re not doing marketing correctly. To...
